Google Business Profile Setup Guide (2025 Edition)
Last Updated: 22.04.2025
🟢 Step 1: Create or Sign in to a Google Account
Start by logging into your Google Account at accounts.google.com.
If you don’t have one, create a new account — you can use an existing business email instead of creating a Gmail.
🟢 Step 2: Set Up Your Google Business Profile
Go to: google.com/business
Enter your business name
If it already exists, you’ll see a message and can request ownership
Choose your business category
Examples: SEO Consultant, Marketing Agency, Website Designer
Select your business type:
Storefront – Physical location customers can visit
Service-area – You serve customers at their location
Hybrid – You do both
👉 If clients only visit by appointment, choose Service-Area or Hybrid — not Storefront.
Add your service areas
You can list up to 20 areas: cities, ZIP codes, or regions.
Enter business contact details
Phone number
Website URL (optional, but strongly recommended)
Agree to Google’s Terms and Conditions
🟢 Step 3: Verify Your Business
You can’t choose your verification method — Google assigns one.
⚠️ Once your method is selected, it cannot be changed, so follow the instructions exactly.
Common verification methods:
📬 Postcard by Mail (most common — takes 5–12 business days)
📞 Phone
📧 Email
📹 Video verification (growing in 2025 — used for service-area businesses without signage)
📌 Once you receive your code:
Log into your Business Profile
Enter the verification code
Google will process and publish your profile once verified
Need help? 🔗 Here is Google’s guide to verification
🟢 Step 4: Add a Team (Optional)
You can grant access to others to help manage your GBP:
Go to your Business Profile (search for your business name on Google)
Click 3-dot Menu → Business Profile settings → People & Access
Click Invite new users
Enter their email address
Choose their role:
Manager = edit access
Owner = full access
Click Invite
